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Wednesday, February 24, 2010

The Green Police Already Here?

Audi's Super Bowl ad, featuring a twist on rock legend Cheap Trick's hit "Dream Police," was as entertaining as it was frightening.

I don't believe the foreign car manufacturer just stumbled onto a clever marketing ploy to sell its product. Is it possible the car company was reflecting a reality we American consumers have not yet realized?

Few Americans know about the concept of "greenwashing." According to
an article by Scientific American, greenwashing refers to a marketing strategy by companies that may include overstating claims of eco-friendly products they are trying to sell. The bottom line to accepting this as an "unacceptable" practice is to convince consumers that they need government to "protect" us from companies that may not be as eco-friendly as the government thinks they should be.

This, of course, requires everyone to accept the dubious global warming hysteria as gospel. And it means putting the regulatory "cart" before the scientific "horse." Ultimately it means, lookout taxpayers.

Audi's ending statement in the Super Sunday ad was their motto, "truth in engineering." That may be because the Green Police already exists in the Federal Trade Commission. Another Scientific American article explains that, "Section 5 of the FTC Act authorizes the agency to intervene when businesses are misrepresenting their practices to clients -- in other words, turning greenwashing into fraud."

Strong arm tactics may well be on the way, courtesy of our government bureaucracy. The article celebrates that the FTC is looking to update its greenwashing guidelines to crack down on the evil industrial machine. It doesn't matter that fraudulent claims seem to be rampant about global warming itself in academic circles. We recently saw this in the e-mail scandal involving a UK research facility sanctioned by the UN's Intergovernmental Panel on Climate Change (IPCC). That kind of fraud is okay, because it serves the liberal agenda of global wealth redistribution and government intrusion into our everyday lives.

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